8 Common Mistakes To Avoid When Building An e-Commerce Website

Go online and explore e-Commerce businesses. Fortunately, you will find several e-Commerce sites, but not all succeed in their business. Nowadays, eshops are ruling the web, and numerous startups are trying to make their successful estore in the online market. In spite of the fact so many e-Commerce sites, only countable are successful.

This is because the startup companies often make some mistakes that end up with no conversion and sales. Following are eshop design and development mistakes that you should avoid to create unique and attractive websites.

e-Commerce Website Design Mistakes

1. Not Choosing The Right CMSChoosing any CMS will give you nothing except putting you in difficulties of operating your estore. Startups should do thorough research before selecting the right CMS that allow with easy customization, a wide variety of plugins & themes and easy maintenance of your website.
2. Complex Navigation Mostly the website owners design a website with complex navigation, which makes the users challenging to find the products they are searching for. So, you should provide easy navigation so that visitors can easily explore useful pages on your website.
3. Image QualityYour product image guides customers about what they are buying from you. They want to feel like they are at the store and able to see the material closely so that they can make a reliable deal. Your product’s image quality is the essence of an e-Commerce website design because 64% of buyers abandon your site due to the low-quality images of the products.
4. Insufficient Product DescriptionMake sure to give detailed information about the items you are offering. The additional details like how the product is made, its benefits, how it functions, durability and similar questions pay a significant role in your product sale.
5. Complicated Checkout ProcessYour site visitors should be able to make their purchase immediately once after they have decided to buy a product from you. The checkout should be done using a few clicks without a complex process because a complicated checkout process is another reason for abandoning the purchase.
6. Inadequate Search CapabilityIf you have a wide variety of products, your customers will search using a few keywords and find the information they are searching for. With this type of conversion rate, customer prevents wasting their time, and you will have chances to covert the leads.
7. Desktop Only Or Slow Loading SiteFirst of all desktop users are less than mobile users, and another thing is slow loading sites on mobiles. Often some sites are easy to open on desktop but load slowly on mobile or some times it shows the overlapping content. This is advisable to focus on creating responsive websites.
8. Lack Of Search Engine OptimizationMost probably, when people search online, they prefer to choose the sites that rank on the first 5. Lack of SEO strategies in your e-Commerce website design and development will not result in improving the conversion rate. Make sure to add content around the top search keywords and use the techniques that help in enhancing brand awareness.

If you are going to create an eye-catchy website for you, then keep the above things in your mind. In case you want professional e-Commerce developers to provide you with an excellent e-Commerce site, then we are here for you. At IntegraWeb, our team of professional e-Commerce website designers and developers in Halifax work on your project keeping advanced technologies and Google rules in their mind. Call us to discuss your project and let us convert it into reality.