How to Design the SEO Friendly WordPress Website

It is crucial to improve your WordPress SEO for attracting more traffic to your website. One should pay attention to the WordPress SEO best practices for getting more organic traffic. Especially new users should pay attention to get started on the right path.

There are many tools and strategies to keep your WordPress website on the right track. Here are some resources that will help you in making websites SEO friendly so that they could show up on the top ranks of the search engine. Following a number of actionable steps will properly optimize your WordPress website which is enlisted below.

Visibility Settings of Website

There is a built-in option that hides your website from search engines. So your website has enough time to work on before it’s ready to go public. At times, if this option gets checked accidentally, it makes your website unavailable to search engines. If your company’s website is not appearing in search results, ensure that this option is unchecked. There is an option to change the visibility settings of a post as well if you want to limit the viewers to a specific category. One can control the visibility of posts and pages individually and the default setting for all posts and pages is visible.

Choose an SEO-optimized WordPress Theme

Due to everybody using mobile phones, Google displays mobile-friendly results first considering the valuable majority. Thereby, opt for a responsive theme to optimize your site not only for desktop but also mobile devices to appear in the search queries. Every organization focuses on increasing organic search engine visits, improving visitor’s experience and search ranking. Feature-rich theme and design should be selected for a lightweight and SEO friendly WordPress Website. There is an option to select from 150 pre-built page designs, 100 creative designs, and 250 styling elements to make websites for different agencies and corporate businesses.

Permalink Settings

A permalink is a permanent URL, which has links to a WordPress site, page or specific post. The name permalink signifies that the URL for each post remains permanent. WordPress uses a plain permalink structure, which makes it quite difficult for search engine crawlers to value the posts or understand readers. It is easy to include targeted keywords in the permalink structure targeting a post. This helps search engines to read URLs and find answers for certain search queries.

Videos

Recently, videos have gained immense popularity for improving engagement, conversions and reducing bounce rates. Videos appear in search results when they are optimized using Yoast’s Video SEO Plugin. One needs to follow the same basic SEO strategies the same as the pages/posts such as researching a keyword, adding them to the video title, description, and then promotion for more views/likes/comments. It is easy to embed videos from YouTube, Vimeo, Facebook and other video hosting sites on WordPress. It is a super-easy way to share information with readers while boosting SEO. There is an option to either select self-hosted videos or videos using direct links.

XML Sitemaps

You can create a sitemap manually, with a bit of coding. There are plenty of sitemap plugins from where one can install it for doing work. When your sitemap is created, it is put on the webserver and submitted to Bing Webmaster and Google Search Console. It is automatically updated on HubSpot while other platforms need to resubmit to make changes to the website. Through this search engines evaluate the website and rank accordingly. Sitemap plays a crucial role in informing the search engines about the pages of the website. They can be indexed by the search engines which are not accessible via your menu.

Page Titles and Meta Descriptions

Page titles and meta descriptions are the main factors contributing to SEO. They guide users about the page or post on search engine results pages (SERPs) and determine the relevancy of the content so that it can show up in the matching search queries. Including keywords in titles and meta descriptions helps in improving the ranking of the website. To show up in the rank, they should also meet the length requirement which is under 60 characters for titles and 160 meta descriptions.
If you are unable to shorten the title, add keywords to the frontload page of the. This will make your post appear on the searches while your title gets cut off in SERPs toward the end. That is the reason in the “on-page SEO” ranking keyword is placed at the very beginning for optimizing it for search engines and readers. The option to view and change Tagline and meta description with WordPress’ Settings utility makes it easy to add new descriptions.

In the end

Using WordPress’s built-in plugins or features makes your WordPress website SEO friendly. This leads to an increase in the chances of getting more organic traffic and better ranks on search engines. The limitless color options, Google fonts and plenty of shortcodes help create a successful online page for an experienced coder or programmer. The responsive, minimalistic and retina ready WordPress theme helps in implementing features with a limitless amount of possibilities for the user.