What is Social Media Marketing?
Social Media Marketing is the process of driving traffic or capturing attention through social media channels, such as Facebook, Twitter, Google+, Instagram, Pinterest and YouTube. This process generally involves creating content that appeals to the target audience, and making this content viral on social media sites.How we can help?
At Integraweb, we create your social media strategy, select the social media channels and ignite a conversation based on your buyer persona. We have helped many businesses in Halifax establish a high quality and consistent level of engagement with their existing and potential customers.
Why Social Media Marketing?
- Improve brand recognition
- Get digital word of mouth publicity
- Improve lead engagement
- Drive more organic traffic to website
- Find out what your audience feels about your products/services
How We Do It
1. Listen and analyze
People are Talking Right Now About your Products and ServicesConversations are happening on Facebook, YouTube and Twitter … all related to your business.
- How can you locate all this chitchat?
- How can you keep a tab on these conversations?
- Are they talking in a positive light or negative?
We have the answers. Our social media experts analyze conversations, discover what customers are saying about your brand, your services and your competitors. We find out the topics which are generating interest — then use this information in our next phase, which is…
2. Plan and publish
Integraweb plans and executes compelling social media marketing campaigns using the knowledge, techniques and guidelines that we have perfected in.
3. Engage and connect
Your campaign is ready to start now. During this phase, our team will put together a plan to interact with your audience. Our posts will not only be limited to Facebook but span across all your social media profiles, such as Twitter, Google+, LinkedIn and more.
4. Let the ‘Likes’ & ‘Follows’ Begin
Your social media marketing campaign is now in place. We will consistently stay on top of updates and engaged with your target audience to ensure your campaign continues to bring you success.